action humanitaire de la société Nouveau Eyewear en Afrique du <<Sud

GOAL REACHED IN BONA BOLO CAMPAIGN PROMOTED

BY NOUVEAU EYEWEAR

MORE THAN 2000 SOUTH AFRICAN CHILDREN RECEIVED VISUAL SCREENING

Launched exactly one year ago, and sustained by the enthusiasm for the 2010 World Soccer Championship held in South Africa, the Bona Bolo (literally “see the ball”) campaign has reached the amazing goal it set out to accomplish: 2020 South African children in 2010 were given a complete visual screening and all those found to have refractive errors were given the possibility to receive SpongeBob or Umbro frames and corrective lenses.

According to Faith Chabedi, former president of SAOA (South African Optometry Association) and coordinator of the Bona Bolo campaign, in an area where 80% of the population is without health insurance and many children suffer from uncorrected refractive disorders and other vision conditions, a charitable effort to aid and inform, like the one promoted by Nouveau Eyewear immediately gained widespread acceptance and has made a difference in the lives of thousands of people, especially in rural and semi-rural areas where the less advantaged members of the community are located.

Many volunteers contributed to the successful outcome of the project, including ophthalmologists, eye specialists, optometrists, students, managers and teachers and, with the help of SAOA (South African Optometry Association), Myoptics (exclusive distributor of Umbro and Nickelodeon frames in South Africa), and Essilor (who supplied lenses), they carried out an intense outreach program to raise awareness and convince both youth and grown-ups to have their eyes examined at the aid centers. 

Throughout 2011, the Bona Bolo campaign - whose team was presented with an award of merit by the eyecare division of the Limpopo Department of Health for the excellent work accomplished so far - will continue its efforts to make new screenings available to the people of South Africa, on its way to scoring a major goal in the field of prevention and vision care. 

For more information about Nouveau Eyewear and to locate your nearest distributor, visit www.NouveauEyewear.com.