ULTRA LIMITED TO PRESENT THE NEW SPRING/SUMMER 2019 COLLECTION
February 2019. Ultra Limited - the eyewear brand that turned uniqueness, artisan craftsmanship and color into its own design philosophy – returns to Mido to present the new SS 19 optical frame and sunglasses collection.
One of the main innovations for the forthcoming season regards the Regular Edition, the iconic line that traditionally showcases the brand's distinctive mix of colors. This collection will feature frames combining acetate and metal for the first time, true masterpieces of artisan craftsmanship resulting from an advanced R&D process. In fact, the thicknesses required to insert the iconic Ultra Limited multi-layer acetate within metal frames could only be identified through the accurate selection and in-depth study of different material combinations. The result is three amazing combo frames – Albarella, Foggia and Latina - which further expand and diversify the brand "historic" product line.
The Profili Edition line of frames launched at Mido 2018 - featuring a monochrome acetate sheet in the central part front, color-coordinated with the temples to create an exquisite contrast with the blend of hues on the outer part of the rims - will include six new frames, spanning from optical frames to sunglasses, with unique details that reinterpret the line original concept. Bold shapes, metal inserts and clip-ons showcase utter confidence and feature the trendy transparent hue for the first time, while remaining true to the brand iconic mix of colors.
And that's not all. Mido 2019 will in fact mark the debut of the brand new line of frames, made with proprietary Memory Flex material. The result of extensive research, this innovative material is much stronger than acetate, and therefore can be used to create details otherwise impossible to achieve. Moreover, as implied by its name, this material has "memory", meaning it will retain its original shape, will not shrink or undergo any sort of change, and is extremely flexible thanks to its nylon fiber content. Last but not least, this material is fully hypoallergenic, and will not absorb moisture.
Extraordinary creativity and high-tech characteristics combine within the new Memory Flex collection by Ultra Limited, to provide a unique product that ensures excellent performance.
For more information about Ultra Limited, go to www.ultralimited.it
THE FIRST LIGHTBIRD'S COLLECTION
LIGHTBIRD is the new brand in the eyewear panorama founded by the Italian designer Corrado Rosson. The 100% Made in Italy brand
Light, passion, innovation and color are core aspects of the Bellunese brand that designer Corrado Rosson wanted to express in his first independent collection.
The innovation is in the D.N.A. of the brand, LIGHTBIRD in fact adopts a new material called Light_MATTER, derived from the union of two materials: Italian acetate and light alloy of high-tech aluminum. Light_MATTER collection is also the name given to the first collection, consisting of fifteen models of which thirteen are optical, man, woman and unisex, and two sunglasses models for woman.
The names of the models - Heart, Planet, Desert, Fox, Queen, Vulcan, Earth, Moon, Prince, Asteroid, Water - are inspired by the places and characters of "The Little Prince" and evoke aspects of the brand values such as passion, light, balance, naturalness in wearability, the material and the importance of quality style and materials.
The geometries are characterized by an alternation of lines and shapes that can be sharp and decisive, as in FOX LB002 model for men, or rounded and sinuous, as in PLANET LB003 model for women. The colors choice is dynamic, ranging from monochromatic tone-on-tone models to two-tone models with animalier acetates or strong colors. The innovative composite material Light_MATTER allows playing on the chromatic contrasts between the two materials that make up the front. They range from the Mirror "Natural Light" combined with a very modern Etheric Pink acetate, to a Hi-Tech Anthracite "Light off" combined with brightly colored plastics, such as Light Orange or more tone on tone like Bright Black.
HEART – THE ICONIC MODEL
The iconic model created for the first collection is HEART, the only feminine frame able to stand out in the world of eyewear. With its appearance, this unique model has the ambition to communicate all the values contained in the new brand.
"Heart wants to be a vehicle for a message: great passion, creativity, Made in Italy and, being the heart of a bird, is the allegory of the man who tends to rise, fly, even if by nature he cannot do it. However, at the same time, this angular heart represents the conflict in the human soul, the representation of contrasts and impulses that often make you accomplish the unexpected and make life so intense and exclusive.”
One of the distinctive elements of LIGHTBIRD is technology, not only productive but also linked to the digital world. In the temple tip the QR code, scanned through the camera of a common smartphone can connect you digitally to Light_NEST, the "nest" of Lightbird. The optician, agent and end customer will thus automatically create a community that, through the company portal, will create opportunities for loyalty and work.
PLANET LB003 WOMAN SUNGLASS
The sun model PLANET is characterized by a retro style shape. The rounded lenses bring us back to the great splendor of the first decades of the twentieth century, but the innovative production system leads to a contemporary style. On the left lens there is a small detail that refers to the logo of LIGHTBIRD: the bird's eye. The women's sun collection includes three colors including an exciting Etheric Pink contrasted by a front Mirror "Natural Light" and Mirror Pink lenses. The other two-color variations used for this woman's sun model: Total Black with anthracite "Light off" and smoky grey lenses; Total Soft Brown Havana combined with a "Warm Light" metal and shaded Brown lenses.
HEART LB001 ICON FEMININE SUNGLASS
For the launch of the new brand, HEART - LB001 was created, an all-women model designed to represent the brand's concept in an iconic way. Corrado Rosson reinterprets and creates his own version of the heart-shaped glasses, a great evergreen classic of the '60s, taking the heart of the stylized logo LIGHTBIRD. There are three chromatic proposals: Total Light Blue with a "Natural Light" satin metal and Blue gradient lenses; Total Bright Black with a "Light off" anthracite satin front and Yellow multilayer lenses; Total Soft Brown Havana with "Warm Light" satin metal and Brown gradient lenses.
Clean lines and innovative Light_MATTER material. The dynamic-colored frames and the monochromatic front in hi-tech metal make DESERT a decisive and contemporary men's eyewear. Ideal for both an informal casual look and a youthful formal one. The model is available with acetate frames in four colors combined with the different shades of the metal front. Total Soft Brown Havana combines with a satin Navy Blue metal, Total Chocolate Brown with Light Brown satin metal, Cubic Old Red Havana with Bright Black temples and a satin Warm Light metal front. The Light Green frame, which evokes Nature, contrasts with the light grey temples and the anthracite "Light off" metal front.
The FOX men's optical model is dedicated to those who love to follow the style without sacrificing visual well-being. The minimal shape is enhanced by the contrast of materials, on the part of the lenses, where the metal placed frontally meets the acetate. The frame is total color. The model is available in four shades. The elegant model in Total Bright Black with metal front "Light off" satin Anthracite. The C042 evokes beaches and summer thanks to the Total Cubic Honey Havana frame and the "Warm Light" metal front. For an important evening, the Total Night Blue with its satin metal front Blue Navy is the ideal model. The C026 color model with a sporty, youthful cut and Light Orange frame, Bright Grey temples and "Light off" Anthracite metal.
VULCAN LB 006
In honor of its name, the VULCAN optical frame - a force of Nature - is characterized by strong color contrasts. The innovative material Light_MATTER in this case generates a strong contrast that characterizes the color C026. The monochromatic anthracite metal front "Light Off" contrasts with the Light Orange acetate just like the incandescent lava on the slopes of a volcano. The essential lines of the silhouette make Vulcano a pair of glasses for a contemporary man and adapts to every face. Ideal for both a casual, informal look and a youthful, sporty one. The model is available in four shades. To distinguish itself in elegant occasions, the Total Bright Black with front in anthracite metal satin "Light off", the Total Soft Brown Havana with the metal of the front "Warm Light" satin, the Total Night Blue with the front Blue Navy satin to be always ready for any type of event.
QUEEN LB 010
The woman's model of the first collection of LIGHTBIRD offers lines of strong femininity, a sinuosity that evokes a woman with a "fifties" style, always "queen" of her way of being and contemporary thanks to the use of materials of the latest generation.
A woman's optical frame that adapts to the personality of the wearer or to the personal fashion style. QUEEN is available in warm Nuance for the C013 in Total Cubic Havana with the metal "Light off" satin Anthracite; in Total Bright Violet with the metal in Light Violet satin that gives that touch of color to everyday life. Elegant and with a smoother impact for the C051 in Total Bright Face Powder with "Warm Light" satin metal front. Darker and stronger shades for the Total Soft Brown Havana with the front in "Light off" satin metal in the color Anthracite.
BELVIE CHOSES ZED_COMM FOR THE TRADE EUROPE COMMUNICATION ACTIVITY AND THE MANAGEMENT OF SOCIAL CHANNELS
January 2019 – Belvie the French eyewear brand, result of the passion of Optika, a French optician with 7 shops and a 40-year history in eyewear, has appointed Zed_Comm as press office and media relations agency for communications in the trade Europe communication activities and the management of social channels.
The name Belvie means “beautiful life” and the mission of the eyewear brand is seeks to represent the ideal product for those who are looking for quality, technology and aesthetics in their life also through a glasses frame able to convey the true personality of the wearer. Both the prescriptioneyeglassesand sunglass frames can be recognized for their modern design,paired with sophisticated colors, top quality and handmade materials and a perfectly comfortable fit.
With its two offices in Milan and Verona, the Zed_Comm communications and public relations agency has been in business for 25 years. As well as conventional press office, public relations and advertising consulting services, the agency also offers innovative forms of communication, event organisation and marketing strategies designed to ensure visibility and high performance levels.
The experience it has already gained in the industry with various eyewear, fashion and design industry clients, and its innate versatility, make Zed_Comm BELVIE’s ideal partner, able to offer ideas for innovative, wide-ranging communications.
Per maggiori informazioni su BELVIE:
FYSH 2019 Sunwear Collection
Due to the success last year, the FYSH sunwear 2019 collection has grown to 13 new styles, each available in 2 or 3 color combinations. FYSH sunwear is designed and inspired by the latest runway looks and eyewear trends. The collection features a kaleidoscope of colors, unique patterns and custom laminations. The key shapes this year are modified cat eye, round, square as well as aviators. Nude tones and metallic hues reflecting the trends are highlight and combined into interesting details such as metal accents and Swarovski® crystals. Glitter acetate is a key element and is stylized in multiple ways.
Sparkling Glitter & Iridescent Acetate
Style F-2029 is a classic cat eye shape featuring custom lamination where the snakeskin patterned acetate is laminated over a glitter acetate giving it a uniquely shiny look. The top layer is cut down along the browline to reveal the second layer for a softer touch. This style is available in brown boa and pink snakeskin.
A modified round shape, style F-2030 is custom laminated with a translucent glitter patterned acetate over a colorful tortoise acetate. The dual frame look is achieved by the frame front being cut down by the back to expose the translucent acetate. The keyhole bridge is a retro compliment to the shape. This style is offered in blue grey crystal, brown crystal and purple crystal.
F-2035 is a classic cat eye shape accentuated by gradient glitter acetate that creates a highlighted effect along the front of the frame. Available in shades of black aqua grey, rose lavender and melon plum.
Beautiful iridescent acetates shift hues in animal patterns of snakeskin, chameleon and purple leopard are showcased in style F-2038. The patterned acetate is cut down from the back to reveal its transparency along the browline, while the cut down at the end pieces creates an interesting step effect.
With a subtle acetate shield, plus wrapping the metal frame around the patterned acetate front, style F-2032 gives a modern twist to the classic aviator. Completed with matching metal temples, end pieces and double bridge, this style comes in teal gun, brown gold and silver gun.
This thin metal, square rimmed sunglass is sandwiched between two layers of leather at the top of the rim for a luxurious look. Style F-2033 is finished with a metal dropped bridge, stylized end pieces and sculpted temples and is available in black rose gold, burgundy gun and cream gold.
Combination style F-2037 features a metal frame wrapped around a glitter gradient acetate front. Matching metal temples and an original faux double bridge effect complete this cat eye style that comes in hues of gold plum, grey shimmer and rose berry.
F-2039 is a round acetate frame with metal temples and double bridge. A soft beveling along the edge of the front adds 3 dimensional design element to the style that is available in toffee gold, ocean gun and white gold.
Style F-2041 is a combination frame that blends together translucent glitter acetate on the browline with a metal rim at the bottom. With finishing touches of a dropped bridge and matching metallic end pieces and temples, this style is offered in mint chrome, lavender rose and blush gold.
Style F-2031 stands out by the complimentary lines and curved architecture of the frame. Combining the round lenses with a square frame, this double shape design is achieved by a cut down from the back of the frame front to accentuate the custom lamination and dual coloration in the acetate. This unconventional style comes in red tortoise, rose smoke indigo and crystal tortoise.
Available in hues of blush, sand and smoke, style F-2034 is an oversized square frame in a gradient, linear striped acetate. Designed with custom lamination at the corners that feature translucent colored acetate sculpted into 3D peaks. The sculpting is continued onto the temples and the style is balanced with a dropped bridge.
Crystals from Swarovski®
Introducing to the FYSH collection are crystals by Swarovski®.
F-2036 is a modified cat eye style with crystals by Swarovski® laminated in-between layers of clear acetate along the outside front edge in a range of complimentary colors. This style is offered in crystal grey, crystal rose and crystal.
Style F-2040 features a custom lamination to achieve the two-tone coloration in unique combinations. Crystals by Swarovski® are laminated in-between layers of acetate to accentuate the shape of the accent color. This style is completed with high shine finish on the front and matte finish on the temples. Available in shades of sky nude, lavender pink and rose grey.
A Little Ogi Love
MINNEAPOLIS, MN — Four brand new frames from Ogi spark a reimagined vigor in us all with playful natures and stunning colorways.
A pluming and colorful assemblage, the 9122 brings multiple focal points to attention. A smooth and silky stainless steel temple finish and the playful, bold use of color throughout the acetate are just a few noticeable traits this playful frame carries.
The 9239 couples duo-toned acetates to create a translucent work of art. With purposeful angular shaping, the 9239 is fit for any fashionista with an eye for creativity.
With the 9248, a striking appearance of the urbane and suave presents itself. This smartly shaped rectangular frame is complimented by neatly placed stainless steel temples, not pulling focus, but rather encompassing the 9248 to fit a higher sought lifestyle.
The 9249 brings retro vibes in both print and shape. Disco is far from dead with shimmering acetate that accents this not-so-classic cat eye. The stainless steel temple guides you along to every angle of the frame, connecting this psychedelic trip from start to finish.
Counter cards, frame stands, and banners are available upon request.
KOMONO OPTICAL COLLECTION - SPRING/SUMMER 2019
Radical in reduction
A continuation of the Fall/Winter 2018 season, the new KOMONO Optical collection defies the pull of gravity for a weightless feel. Defined by modern silhouettes and pure construction, Spring/Summer 2019 explores the radical in reduction.
A force of attraction, the Gravity collection features supremely light and flexible laser-cut metal frames. Vibrant new colorways, such as electric blue and neon pink, inject brightness into impossibly slender frames.
A surprising twist to the Elementary collection, the Elementary Gap adds a sense of airiness to KOMONO’s core optical collection.
The Johnny, a hexagon-shaped metal frame with pronounced double bridge, is introduced for a strong graphic look.
For more information about KOMONO, please visit www.komono.com
The purism of the shapes for a timeless elegance
Nirvan Javan was born in 1991 in Zurich and is of Persian descent. Even at a young age, his creative talent was evident. Through his passion for drawing and his interest in art and design, he developed his own unique style.
His studies in optometry honed his skills in the interplay of form and color. After successfully completing his degree as an optician, he set out to follow his dream of developing his own designer label.
From the beginning, Nirvan’s commitment was put to the test. He was not accepted at design school so decided to go the indirect route by first completing a business degree. This seemed like a setback initially, but the strong-willed designer knew how to turn the situation into an opportunity.
In the summer of 2015, Nirvan decided to put all his eggs into one basket. He abandoned his studies and founded the designer label NIRVAN JAVAN with his child- hood friend Patrick Zweifel. Together, the pair invested all their savings into their first EYEWEAR-collection, which they developed in Nirvan’s parents’ cellar. The cellar became the base for their young enterprise and it was from here that they delivered their first products to their partners.
Fast forward three years to autumn 2018 and NIRVAN JAVAN launched their fourth collection. In January 2019, they will exhibit for the first time at the OPTI in Munich. Today, the purist designs, which have become NIRVAN JAVAN’s signature style, are developed at the NIRVAN JAVAN atelier on the ETH Science City Campus in Zurich. Soon they are to be distributed internationally.
What was once a dream has now become a reality. With great passion and always striving for perfection, Nirvan creates designs that follow a clear line and are un- compromisingly stripped back to the essentials.
NIRVAN JAVAN is committed to achieving a symbiotic relationship between people and design.The stylish, purist creations aim to accentuate the natural beauty of the wearer, rather than distracting from it.
The philosophy, passion and creativity of the designer are reflected in the simple elegance of the designs and manifest themselves in the character of the brand. What is important is separated from what is unimportant. The designs are reduced to their pure aesthetic essence.
In a hectic and loud world, NIRVAN JAVAN aims to create a sense of calm and simplicity, allowing the wearer to reflect on the essentials. It is a form of freedom that the brand wishes to pass on to the wearer.
The concept is derived from the designer‘s philosophy of life and is expressed in the brand‘s designs: „Highest quality standards are paired with the pursuit of perfection and an elegant form of purism.“
NIRVAN JAVAN EYEWEAR
NIRVAN JAVAN EYEWEAR is the result of many years of experience and the expertise of the eponymous optician and designer. NIRVAN JAVAN focuses on the wearer. Following a clear line and without a logo, the purist designs aim to enhance the natural beauty of the wearer.
The simple eyewear provides an insight into the work of NIRVAN JAVAN. From the lines to the colors and the use of exquisite materials – the creations illustrate the designer’s pursuit for perfection.
The current collection includes 20 acetate models, available in up to seven colors. In autumn 2018, a furthers six high-quality stainless steel designs in four matte color tones were added to the NIRVAN JAVAN EYEWEAR. At the OPTI 19, five new sunglasses designs will also be unveiled.
Like the previous collections, the current range is characterised by a color choice that can be described as „unobtrusively elegant.” From the point of view of the de- signer, this draws the attention to the unique appearance of the wearer. The pure, aesthetic elegance of the glasses act like a perfect frame for the face.
VAVA EYEWEAR | SPRING 2019 PREVIEW
THE NEW WL0013 MODEL
For the upcoming Spring 2019 Vava presents new eyewear from the White Label,
the more classical line which identifies with simplicity, cleanness and purity.
The WL0013 model surprises for its iconic round shape and it's made in cellulose acetate material
from the Italian brand Mazzuchelli.
VAVA is using their new and exclusive “eco-friendly” line M49. It is a Cellulose Acetate produced from cotton and wood-pulp fibres manufactured under a new formulation using substances from renewable sources.
It keeps all the aesthetical and performance characteristics of the traditional acetate.
This frame is available in 7 outstanding colours:
Black, Black Matte, Grey, Grey Matte, Light Grey, Light Grey Matte, Red and Havana.
VAVA is very much inspired by Architecture and Industrial Design.
There is a strong interplay between the design elements involved in architecture / industrial design and VAVA designs.
We like to picture eyewear as an architectural design piece.
VAVA’s glasses have a sophisticated, contemporaneous and urban look.
They are relaxed, subtly futuristic, conceptual and timeless.
VAVA designs are based in three principals: function, concept, design.