Bonjour à tous,
le salon de l'optique à Paris le SILMO vient de fermer ses portes;
L'équipe de Opticnews va vous présenter tout au long de l'année les dernières tendances et nouveautés en montures optique solaires .
Hi there,
the optics fair in Paris, SILMO, has just closed its doors;
The Opticnews team will present to you throughout the year the latest trends and novelties in solar optical frames.KLiiK denmark March 2020 collection
Taking its direction from the clean, modern aesthetic of Scandinavian design, the new collection features bold colors and custom design elements for March 2020. Drawing from key fashion influences, the new models offer a minimalistic look for the narrow PD clientele.
NEW: Introducing Universal Fit to the KLiiK denmark collection. Style K-670 features a translucent acetate with a unique woodgrain pattern to bring out the earthy tones. The double cubed spring hinge adds a touch of metal to the acetate frame available in color combinations of black smoke, blue smoke, and hazelnut smoke.
Combination style K-672 is a classic aviator that is ultra-lightweight in TR-90 rims. This style is made to stand out for its semi-translucent rims that sandwich the thin metal frame. Linear cut-outs at the end pieces add the finishing touch. This style is available in black gold, grey, and violet.
For ladies, two new styles featuring unique color combinations and custom laminations are added to the collection.
Style K-671 is a rounded square that offers a vibrant pop of color to contrast the frame’s matte finish. The front features a brilliant chromatic finish on the beveled edge along the brows and lower rims in color blocking color combinations to create a bold contrast. This style is available in black gold, brown turquoise, charcoal blush, and wine gunmetal.
Stainless steel style K-673 features metallic polished eye rims that create an outlined effect against the matte colored browline and temples. This flat metal, square shape frame is softened by the color palette of black rose gold, taupe silver, wine black and gold blush.
For men, style K-669 features a square stainless-steel front, highlighted by a TR-90 browbar in a contrasting tone. Super thin and lightweight with flat metal temples, this style is available in black demi, grey black and silver crystal.
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C’est Chic les INVU 2020
Swiss Eyewear Group (International) AG is a registered, privately held company with its headquarters in Zürich Switzerland. INVU is a registered trademark of Swiss Eyewear Group (International) AG and is distributed in over 95 countries around the globe.
Swiss Eyewear Group International: info@swisseg.com
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MITA EYEWEAR DEBUTS AT MIDO 2020 WITH COLLEZIONE 1
EYEWEAR MADE FROM RECYCLED WATER BOTTLES, BIODEGRADABLE LENSES AND RECYCLED ALUMINIUM
Vision of Tomorrow is launching a collection that brings fashion and sustainability together.
January 2020_ Vision of Tomorrow (VOT) - the eyewear consulting and services company born from the twenty years of experience of Nora Cabrera (COO) and Fabio Ferracane (CEO) – presents the new MITA Eyewear collection.
The name MITA represents the spirit of the brand: MI as Miami first initials, home of VoT, and ITA as Italy. A name that represents a bridge between the melting pot stylish culture of the American Magic City and the concepts of Italian craftsmanship and design.
During the 50th edition of MIDO, MITA will officially make its debut with COLLEZIONE 1, a totally eco-friendly eyewear brand. The 17 optical styles and the 13 sunglasses are in fact made from recycled and recyclable materials: the plastic designs are made from PET plastic bottles collected from the ocean, while the metal ones are made from recycled aluminum. The attention to the environment does not stop at the frames, but also involves demo and sun biodegradable lenses, components and packaging.
"After over twenty years of experience in the industry, we are happy to launch our MITA Eyewear brand born from the concept of reshaping fashion. Nora and I believe that the process towards a sustainable and environmentally friendly system must start now in a concrete way. Globally, many industries have made great steps in this direction and our sector cannot stand by. COLLEZIONE 1 was born with this philosophy" so Fabio Ferracane said, CEO of VoT.
Waiting to unveil the entire collection at MIDO here are two iconic models: SOLE, a women's sunglasses, and MIO1913 a men's ophthalmic frame.
MIO1913 C2 01
The model, made from recycled PET plastic, features a wide shape of vintage inspiration highlighted by the detail on the bridge. A frame that perfectly suits the personality of those who love fashion that can be worn on a daily basis.
SOLE
The model, which evokes the vibrant atmosphere of Miami's beaches, has an extremely feminine oversized shape, embellished with a metal bar with the lasered logo. It is made from recycled PET plastic and the lenses are also biodegradable.
EVATIK March 2020 collection
Minimalistic and architectural designs made with the finest materials define the new EVATIK collection for March 2020. With equal focus on fit, function and aesthetics the new styles provide uncompromising comfort with luxury appeal.
For men requiring a larger eye size, stainless steel style E-9203 is a new take on the classic navigator. The polished frame is contrasted by the matte finish of the eye rim. Ultra-thin and lightweight with flat metal temples and screwless hinges, this style is available in metallic hues of black light gun, gunmetal and black gold.
Style E-9204 is a classic rectangular shape with a straight browline. The square hinge creates a design detail, accentuated by the contrast in color. With a matte finish, this style is available in black grey, navy grey, and charcoal red.
Titanium style E-9205 is a semi-rimless rounded square shape. The browline features classic masculine hues in a matte finish to contrast the color-blocked bridge and temples. The stylized temples with its unique engraved linear pattern and custom hinge for added durability adds the finishing touch. This style is available in black gunmetal, navy gun, and grey light gunmetal.
Stainless steel style E-9206 is a classic round in an ultra-thin profile with a stylized bridge. The high shine finish of the frame is contrasted against the matte painted eye rim in a contrasting color. Available in black light gun, gunmetal, and black gold.
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LIGHTBIRD LAUNCHES TWO NEW WOMEN'S OPTICAL MODELS
BAOBAB and SNAKE.
Two new 100% Made in Italy women's models, characterized by innovative shapes, color combinations and design.
January 2020_ LIGHTBIRD launches two new women's optical models : BAOBAB and SNAKE. The designer Corrado Rosson thus completes LIGHT_MATTER, the debut collection of the Bellunese brand, after having presented two other novelties in Munich: FLOWER and BUSINESSMAN.
New shapes and color combinations feature the frames that will expand the first collection, consisting of 17 optical and 5 sun models. The homonymous material patented by the Italian company testifies its D.N.A., linked to innovation and industrial technology. Light_MATTER was indeed born from the union of two materials: Italian Acetate and light hi-tech aluminium alloy.
BAOBAB and SNAKE recall, like the names of all the other frames in the collection, The Little Prince, the literary masterpiece by Antoine De Saint-Exupéry. Rosson loved this story and identified an affinity between the values conveyed by the novel and those belonging to the brand's philosophy.
BAOBAB LB021
BAOBAB, with large square lenses, is perfect for enhancing facial details. This is an optical frame that also becomes an accessory thanks to its style, in line with the latest trends. Available in four color combinations, capable of highlight its shapes: the sober C001 Front Bright Black, end pieces detail , metal Satin "Light off", temple Bright Black, the seductive C055 with Front Ruby Red, end pieces detail , metal Sandblasted "Light Black", temple Bright Black, the energetic C061 Front Cubic Honey Havana, end pieces detail, metal Sandblasted "Light Black", temple Cubic Honey Havana, and the elegant C063 Front Night Blue, end pieces detail, metal Shiny "Warm Light", temple Night Blue.
SNAKE LB021
SNAKE is as sinuous as a snake with frontal characterized by a contemporary style. The innovative patented "Light_Matter" material allows to create material contrasts of metal and acetate. Innovative are also the chromatic combinations, such as C058's Front Etheric Pink, end pieces detail, metal Mirror "Natural Light", temple Etheric Pink. C060 with Front Cubic Honey Havana, end pieces detail Violet, metal Satin Cyclamen, temple Cubic Honey Havana; C055 Front Ruby Red, end pieces detail , metal Sandblasted "Light Black", temple Bright Black. C059 with Front Cubic Gray Havana, end pieces detail, metal Sandblasted "Light Black", temple Bright Black.
Each pair of glasses is also linked to Light_NEST, the company's website, through the unique QR-code, one of the specialties of LIGHTBIRD. 100% Made in Italy product.
KOMONO - LIGHT BLUE CAPSULE COLLECTION
During the late seventies and early eighties, one of the worst droughts in L.A.’s history occurred which drained hundreds of backyard pools all dotted around the city. These pools formed the backdrop for a group of teenagers who used the steep, smooth pools to introduce a new fashion of skateboarding. Characterized by a low-center-of-gravity, surf-style attacks, this new style soon developed into a global craze which until today remains the base of modern skate culture.
Inspired by the concrete waves of L.A. pools, KOMONO launches a capsule of inspired glasses, watches and eyewear accessories in a striking light blue. The campaign, shot at the legendary Pink Motel, features a wide-templed Avery and rounded Ana.
For more information about KOMONO, please visit www.komono.com
FYSH March 2020 collection
Custom design details and bold colors define the FYSH collection for March 2020. Featuring lightweight constructions, unique patterns, and a rich color palette, the new collection offers trendsetting eyewear for the strong, ambitious women who embrace individual style.
Stainless steel style F-3648 is a modified square with a high gloss epoxy overlay on the top rim and temples. The delicate rope inspired pattern on the bottom eye rim adds a feminine touch. This style is available in black rose gold, brown gold, eggplant rose gold, and emerald gold.
Vibrant pops of color in style F-3649 create a linear color block effect. The modified square offers an ultra-thin profile with a matte finish. The browline is made to stand out with its unique color combinations available in black fuchsia, charcoal lavender, aubergine rose, and black emerald.
Combination style F-3650 features a unique patterned translucent acetate highlighted by the ultra-thin metallic temples. This modified square is available in black mesh, sky blue, brown gold, and blush rose.
Stainless steel style F-3651 is an angular square shape that mixes bold color with classic metal tones. The front rim is sectioned by the browline which is highlighted in a solid color, while the bottom of the rim features a totally printed pattern. Sealed with a high gloss epoxy and finished with a sleek metal bridge and temples, this style is available in black pearl gold, brown pearl gold, violet pearl rose and turquoise pearl silver.
Style F-3652 is a universal fit, modified square in gradient acetate with glitter. A metal inlay is featured along the browline that is also used to complete the stylish bridge. Available in raspberry gold, rose gold, and turquoise gold.
Stainless steel style F-3653 is an angular modified square with an ultra-thin profile and lightweight construction. Vibrant pops of color along the brows create a bold contrast against the classic metallic hues of the frame. This style provides a minimalistic look in a high shine finish available in ruby gold, rose silver, teal rose gold, and black rose gold.
