nouvelle collection de lunettes de nouveau eyewear 2011

12 mai 2011

nouvelle collection de lunettes de nouveau eyewear 2011

NOUVEAU EYEWEAR EXPANDS ITS DISTRIBUTION OF UMBRO AND NICKELODEON COLLECTIONS, SECURING 15 NEW COUNTRIES WORLDWIDE

The positive feedback received during two of the major international eyewear events - Mido and Vision Expo East in New York - put Nouveau Eyewear well on course to successfully pursue its expansion process and distribute its collections to new pivotal markets.

Following the spectacular results of the two international exhibitions, Nouveau Eyewear, an American company that for more than 25 years has been distributing innovative quality frames, managed to win over fifteen new markets in Latin America, Australia, Europe and India, thus strengthening its foothold in some 56 countries around the world.

The ability to offer collections designed for different target clienteles, yet able to satisfy all functional and aesthetic needs, allowed Nouveau Eyewear to meet with the approval of a highly diversified audience, by focusing on a perfect blend of colors and materials that enhance each style in their own unique way. This is especially true of the Umbro and Nickelodeon lines. These lines, which reflect the perfect marriage of quality and product design, were center stage at the recent industry events, thanks to the introduction of the Umbro Diamond Collection and the Go, Diego, Go! children’s line.

The innovative Umbro Diamond collection, including 10 new styles of sunglasses and prescription glasses, delivers eyewear, which is a skillful blend of technology, sporty mood and style, enriched and perfected by Italian design. Designed to target men between 16 and 40 years old, the new sunglasses and ophthalmic frames artfully convey the right balance between fashion and practicality to ensure the wearer a stylish and sporty look. With a range of colors accented with shades red, blue, green and orange, the Umbro Diamond collection is a perfect complement to one's face because of its sidepieces in injected rubber that ensure the frame will fit securely on the face. In addition, the new styles were made with safe and light materials such as acetate, stainless steel and carbon fiber that, because of their features, give the eyewear a casual look.

The quality of the new Umbro collection is further emphasized by the iconic double-diamond logo on all styles.

The younger audiences greeted with great enthusiasm the launch of the new Go, Diego, Go! collection, with Sponge Bob Square Pants and Dora the Explorer, at the international Nickelodeon network, the world's leading multimedia platform for children between the age of 2 and 12.

Designed with color in mind, the new line, geared for children between 3 and 7 years old, includes 10 prescription glasses and 6 sunglasses all made of combined materials such as acetate and metal, completely hypoallergenic and with a special protective coating to ensure maximum safety for the wearer. The prescription line combines cheerful shades such as red, orange and blue, with very practical features, the likes of temple hinges, to provide members of the younger generation full comfort during their many daily adventures. The fun continues with sunglasses available in a variety of two-tone colors, most of all to guarantee children complete protection from harmful UV rays with polarized lenses. Every single eyewear bears on the sidepieces the image of the cartoon hero, allowing children to become part of the fun world of Nickelodeon.

Nouveau Eyewear offers its customers a wide range of dedicated materials, from the case to the
lens-cleaning cloth, coordinated with the customized cardboard boxes to meet the needs of a growing number of important distributors of prescription frames and sunglasses worldwide.