ESSILOR SUN SOLUTION récompensé à " LA NUIT DE L'ADETEM"

SPECIAL MENTION FROM JUDGES FOR THE ESSILOR SUN SOLUTION™ “NO ORDINARY SUNWEAR” MARKETING CAMPAIGN AT “LA NUIT DE L’ADETEM”

July 2017 - Essilor® Sun Solution™, the Essilor Group division dedicated to sun plano lenses, was awarded the “Coup Du Coeur” in the Grand Prix B2B Marketing category at the “La Nuit de l’Adetem” which took place in Paris on July 5th. In its twelfth year, the prestigious gala night, organized by Adetem, the French national marketing professionals’ association, recognizes the most original and innovative initiatives and projects.

Essilor® Sun Solution™ received a special mention from the judges in the B2B Marketing category for the current marketing campaign “No Ordinary Sunwear” which helped position the company and its brands as strategic and valued partner for various prestigious international brands in the world of sport and fashion.

When evaluating the projects, the panel of judges, made up of esteemed marketing, media and digital communication specialists, considered the effectiveness of the message conveyed, the innovative aspect in terms of creativity and digital development etc. and how much the campaign actually contributed to the development and success of the brand or product.