découvrez la nouvelle collection de lunettes BLACKIN sur leur site web

BLACKFIN’S STRONG PERSONALITY AND DYNAMISM NOW ON WWW.BLACKFIN.EU

June 2012 – Dynamic, alluring and functional: Pramaor Italian titanium eyewear has presented its new Blackfin-dedicated site for guiding opticians and end-consumers on a discovery of the top brand from the company based in Agordo. Site structure is simple, intuitive and totally customer-oriented to underscore the level of service offered as well as the quality that distinguishes all the products in the collection.

With a simple click, and for the first time without a password, visitors can view the complete catalog of frames and find helpful information about the brand's primary material – titanium – in sections detailing its characteristics of lightness, performance and comfort. But for anyone who isn't satisfied with just a virtual visit and wants a live experience of touching and choosing the most suitable frame, the nearest outlet can be found with "shop finder".

Wearing a Blackfin frame means choosing solid eyewear suitable for decisive personalities who want to be different. This is why Pramaor has also dedicated an entire section of the site to brand philosophy in "neomadeinitaly", which describes a unique universe where an innovative approach, a love of craftsmanship and human capital are the fundamental values behind the collection. To make brand inspiration even more tangible for end-users, the site also contains visuals from the 2012 advertising campaign and the "53 Steps to perfection" video describing the stages that begin with a sheet of purest titanium and end with stylistically- and qualitatively-perfect Blackfin eyewear.

The end result is a website with highly impactful visuals and contents, where opticians and end-consumers can share models, sections and comments also on Twitter and Facebook. The Blackfin portal is the virtual face of a brand that aims to be a precise and well-defined point of reference within the market thanks to its ability to evolve with a constant eye on the future.

www.blackfin.eu

neomadeinitaly™ is the choice of development that Pramaor pursues.