THE EXCELLENCE OF EYEWEAR MADE IN ITALY DEBUTS AT VISION CANADA

THE EXCELLENCE OF EYEWEAR

MADE IN ITALY DEBUTS AT VISION CANADA

For the first time, ten associate companies participate collectively to the most important North American sector fair to be held in Calgary on November 13 – 15

Calgary (Canada), November 13 2009 – The sixth appointment of the extraordinary worldwide promotional plan planned by ANFAO, the Italian Optical Goods Manufacturers’ Association. After Rome, Paris, Las Vegas, Tokyo and Hong Kong it will attend Vision Canada to be held in Calgary on November 13 - 15.

An important milestone of the internationalization program to support Italian eyewear productive excellence; sector companies do in fact consider Canada an area of interest. Distinguished by mature and demanding consumers with a high income and a strong purchasing power, the Canadian market is an important target for exports in this sector.

Ten companies representing eyewear Made in Italy will attend collectively the most important Canadian event dedicated to eyewear so that all sector operators – from buyers to specialist press – can experience first hand the quality of their production renowned worldwide for its excellence. This leading position has been achieved through innovation in style and extensive research and testing of materials. These are extremely important elements to conquer foreign markets which are constantly searching for unique products, markets that know how to appreciate more those Made in Italy products – just like eyewear – which have this value-added feature that makes them inimitable.

Canada is the sixth appointment of the internationalization plan promoted by ANFAO to support the Italian Eyewear industry. These promotional initiatives take place in the most important markets worldwide and are the best way to face this specific international economic situation which has slowed down both production and consumption and has also inevitably affected the eyewear market.

ANFAO’s associate companies participating collectively are: Danor, Eyetechnologies Group, GB Occhiali, Italian Style, Nico Design, Area, Saf Ottica, Symboline, Thema and Trevi Coliseum.