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ULTRA LIMITED: PROFILI EDITION ADDS 16 NEW STYLES FOR F/W 18-19     September 2018. Ultra Limited – the eyewear brand that has made uniqueness, artisan craftsmanship and color its trademark philosophy – launches the new Fall/Winter 2018-19 styles in its Profili Edition collection.   Riding the wave of success met with the Mido 2018 debut of the collection, for the forthcoming season Ultra Limited has decided to dig deeper, expanding its innovative project through bold appliqués. While remaining true to the... [Lire la suite]

SILMO 2018 COCO SONG: HANDCRAFTED MASTERPIECES INSPIRED BY THE MYSTERIOUS ORIENTAL CULTURE, FOR THE WOMAN WHO WANTS TO FEEL UNIQUE     Area98 welcomes the new Coco Song collection, a famous eyewear brand known all over the world for its inspiration drawn from oriental contents, colors and atmospheres.   The precious elements that have always distinguished the brand - silks, dried flowers, feathers - are combined with exclusive acetates and innovative color combinations to create highly refined frames,... [Lire la suite]

      Cette collection innovante n'est pas une simple ligne de lunettes.Produites en Belgique, les montures de la jeune collection de lunettes Cabrio dévoilent instantanément leur technologie de fabrication avancée. La technologie d'impression 3D, où une technique laser fixe sélectivement des particules de plastique les unes aux autres, est un procédé de fabrication écologique qui n'utilise que la matière nécessaire pour réaliser... [Lire la suite]

KOMONO OPTICALS FALL/WINTER 2018     Blink and you’ll miss it. Breathe and it’s already gone. The moment that your vision shifts from blurred to sharp, the moment everything comes into focus.   KOMONO takes a serene approach to prescription frames for Fall/Winter 2018. Inspired by architectural structures and the 'less is more’ concept, the new Opticals collection is all about clean lines and design.   With a lightweight and minimalist modern aesthetic, the Elementary Collection grows with new... [Lire la suite]

    ULTRA LIMITED PARTNERS WITH OPTICAL AGENCY IN HOLLAND     September 2018. Ultra Limited – eyewear brand owned by the young Italian 450 Srl, that has made uniqueness, artisan craftsmanship and color its trademark – announces a partnership agreement with Optical Agency for distribution of its prescription eyewear frames and sunglass collections in the Netherlands.   Founded in 2010 by Onno Korsen and Annemieke Diepeveen, Optical Agency supplies quality prescription eyewear frames and... [Lire la suite]

DATE 2018   NEW SOUL FOR THE “BLOCK BRAND” MAKE ITS DEBUT EBLOCK (R)EVOLUTION   The launch of the new line is part of a wider context of the brand rebranding, logo restyling and a brand new communication strategy to keep up the times. An absolute novelty, three of the new models are available with photochromic lenses.     EBLOCK -  young and dynamic Made in Italy glasses brand, known for the exclusive and patented blocking system Easy Block, for the closure of the circle – presents the brand... [Lire la suite]

        7012 TEAL   The Teal R 1000 frame pairs an eye-catching color with innovativeand modern materials. 4515 BLSTT This Paper-Thin Acetate frame combines our remarkably lightweight titanium with a beautiful Blush Tortoise Acetate semi-rim.  

Zurich, August 2018   INVU LAUNCHES 90S RETRO FASHION STYLES Today’s latest fashion is drawing on several trends from the 1990s. Cargo pants, platform sneakers, overalls and bandanas are all making a comeback. The designers from Swiss Eyewear Group took major inspiration from this period when they designed a series of small INVU ovals, squares and hexagonal stainless steel sunglasses. The highly fashionable candy colored lenses along... [Lire la suite]

    MODO’s Paper-Thin Ultra collection pushes the limits of innovation –the result is some of the lightest eyewear in the world.  

    Lobster campaign photographed by Josephine Svane. Lobster-liscious for Spring/Summer'18 Lobster is a limited edition sunglasses frame inspired by our smørrebrød concept. The style emphasises the meticulous craftsmanship, sculpted volumes and the iconic playfulness that... [Lire la suite]