09 mai 2019

lancement de la nouvelle collection LIGHTBIRD 2019

LIGHTBIRD DEBUTS AT MIDO 2019    AND  WISH YOU "HAPPY ST. VALENTINE'S DAY" WITH "HEART" THE ICONIC MODEL     LIGHT. HEART. PASSION. INNOVATION.    LIGHTBIRD is the new brand in the eyewear panorama founded by the designer of international fame Corrado Rosson. The 100% Made in Italy brand will debut at MIDO 2019.   LIGHTBIRD is on the market as a start-up that, through two patents, offers a unique... [Lire la suite]

07 mai 2019

nouvelle collection de lunettes WOODYS Barcelona

    Our Jungle continues;colour and design with more personality    This new collection, is made up of 14 new eyeglass models, with 61 references and 5 new sunglass models, with 20 new references. Therefore, we are launching 81 new types of glasses, which... [Lire la suite]
06 mai 2019

couleur de l'année 2019 "Living Coral Pantone"

LIVING CORAL : COULEUR PHARE DE L’ANNEE 2019.  Sélection illuminée de ce joli corail pour un début d’année au top : lunettes Emma, Hélène & Marc.     Depuis 20 ans, le Pantone Color Institute annonce la couleur-phare de l’année. En 2019, place au Pantone 16-1546 Living Coral, « une nuance corail vivifiante, avec des nuances dorées qui lui insufflent vie et énergie, tout en l’adoucissant légèrement. (…) Une teinte corail, vivante qui encourage la vie, apportant... [Lire la suite]
03 mai 2019

nouvelle collection de lunettes RYE&LYE 2019

  RYE&LYE:NON-STOP ADVANCES PAIR CRAFTSMANSHIP AND ELEGANCE   Acetate and metal, combined in an elegantly refined blend of materials, maintain star status in the latest Rye&Lye collection to be unveiled at MIDO 2019.Joining the already well-known and beloved prescription eyewear styles, sunglass frames are cast in a defining role. This year, they take their names from another Italian success story: wine. Flirtatious... [Lire la suite]
02 mai 2019

nouvelle collection de lunettes FLEYE Copenhagen

Well, sometimes it takes two...   Frames: Summer & Cloud  8 Stunning New Signature Sets for MIDOSummer & Cloud are teaming up in our new Signature Collection for Spring & Summer 2019: Both are confident, feminine designs with a strong graphic attitude that are matched in colour and shape.By using the... [Lire la suite]
30 avril 2019

nouvelle collection de lunettes BELVIE

    BELVIE:THE BRAND THAT TELLS A TALE OF “BEAUTIFUL LIVING” IN FORMS AND COLOURS DEBUTS AT MIDO 2019 Belvie, the brand born from the passion of Optika, a French optician with 7 shops and a 40-year history in eyewear, debuts at Mido 2019 with its first collection of optical frames and sunglasses. Belvie aims to offer an eyewear collection that encompasses diverse essences, each unique and different from the others. Belvie is synonymous... [Lire la suite]

29 avril 2019

nouvelle collection de lunettes NIRVN JAVAN

The purism of the shapes for a timeless elegance     THE COLLECTION NIRVAN JAVAN, the Swiss brand that takes its name from the young designer with Persian origins, Nirvan Javan, is debuting at OPTI with an eyewear line in which the purism of forms, choice of high-quality materials and timeless style define the frames and sunglass collections.   NIRVAN JAVAN EYEWEAR is presenting two collections, sunglasses and the optical collection, which... [Lire la suite]
19 avril 2019

nouvelle collection de lunettes ULTRA LIMITED été 2019

ULTRA LIMITED TO PRESENT THE NEW SPRING/SUMMER 2019 COLLECTION      February 2019. Ultra Limited - the eyewear brand that turned uniqueness, artisan craftsmanship and color into its own design philosophy – returns to Mido to present the new SS 19 optical frame and sunglasses collection.    One of the main innovations for the forthcoming season regards the Regular Edition, the iconic line that traditionally showcases the brand's distinctive mix of colors. This collection will feature frames... [Lire la suite]
16 avril 2019

nouvelle campagne de communication de lunettes BELVIE par Zed Comm 2019

  BELVIE CHOSES ZED_COMM FOR THE TRADE EUROPE COMMUNICATION ACTIVITY AND THE MANAGEMENT OF SOCIAL CHANNELS  January 2019 – Belvie the French eyewear brand, result of the passion of Optika, a French optician with 7 shops and a 40-year history in eyewear, has appointed Zed_Comm as press office and media relations agency for communications in the trade Europe communication activities and the management of social channels.The name Belvie means... [Lire la suite]
12 avril 2019

nouvelle collection de lunettes FYSH printemps 2019

FYSH 2019 Sunwear Collection   Due to the success last year, the FYSH sunwear 2019 collection has grown to 13 new styles, each available in 2 or 3 color combinations. FYSH sunwear is designed and inspired by the latest runway looks and eyewear trends. The collection features a kaleidoscope of colors, unique patterns and custom laminations. The key shapes this year are modified cat eye, round, square as well as aviators. Nude tones and metallic hues reflecting the trends are highlight and combined into interesting details such... [Lire la suite]