frequence optic

    RYE&LYEEYEWEAR ACHIEVES STAR STATUS MALVASIA, THE OPTICAL FRAME THAT GLAMORIZES THE GLANCE  Women are experts at interchanging accessories based on the occasion and their mood and, over time, eyewear has justifiably become a basic element in ladies’ wardrobes. Through superb skill and ongoing investment in research, Rye&Lye fashions elegant eyewear with bold personality – wearable works of art and research. Acetate... [Lire la suite]

 INVU - WHAT GOES AROUND, COMES AROUND  Round eyewear has always been an iconic style. After a strong showing with the 70’s flower child and the 90’s dot.com generation, the round sunglass style is enjoying a huge comeback in spring 2019. With its Opti Munich release, INVU has taken round eyewear to the next level.  The beautiful mid-size feminine frames in luxury gold and silver are embellished with demi brown and azurro... [Lire la suite]

MIC-MADE IN CADOREFALL/WINTER 18-19 COLLECTION NATURE-INSPIRED “FOGLIA” MAKES ITS DEBUT Common denominator in MIC-Made in Cadore frames is the Dolomite mountains, source of inspiration and ecosystem of riveting magnificence. The silhouettes and color choices are reminiscent of pristine nature, beauty and majesty, while the mossy greens and earthy browns, with hints of yellow and a darker forest hue, are all reflected in the MIC acetates. The Fogliaoptical frame, crafted... [Lire la suite]

Color Of The Year, Ogi Eyewear addition     In line with Pantone's pick of "Living Coral" as Color Of The Year 2019, Ogi Eyewear is releasing a few coral-esque frames for the new year: Ogi 9125 and Ogi 9127. Both of these gorgeous styles encompass a majestic and flirtatious nature. The translucent acetates achieve a look that just pops.           www.ogieyewear.com

KLiiK denmark January 2019 releases   The new KLiiK denmark collection offers a modern, minimalistic look for men and women requiring a narrow fit.  Keeping in line with its clean aesthetic, that is inspired by Scandinavian design, the new collection features rich colorations, custom design details, along with mixing different materials and textures to create depth and unique style elements.    Women’s style K-634 features a multi-colored, hand-made acetate with metallic flecks embedded inside. This... [Lire la suite]

ULTRA LIMITED: 2018-19 COMMUNICATION CAMPAIGN LAUNCHES     Ultra Limited – the eyewear brand owned by the youthful Italian 450 Srl, whose trademark is uniqueness, artisan craftsmanship and color – launches its new 2018-19 communication campaign.   The deliberately uncluttered, fresh, clean shots let the product speak for itself in images that visually narrate the underlying concept of the Profili Edition. This popular line of frames is known for a single-color plate coordinated with the temples that is... [Lire la suite]

EVATIK January 2019 releases Minimalistic style and architectural design elements are elevated by high end materials in the new EVATIK collection. Deep, masculine colors and fine details create a polished look for today’s modern man, striking the perfect balance between comfort and luxury.   Beveling along the top and the bottom of the brow bar gives a three-dimensional look to style E-9181. The eye rim has a contrasting color for an added touch of distinction to this rectangular frame that is available in grey black, black... [Lire la suite]

FYSH January 2019 releases   Reflecting the latest runway looks and the color trends of the season, the new FYSH releases feature innovative material combinations, metallic hues and elegant finishes. Unique patterns, custom laminations and contemporary shapes are key to the perfect eyewear accessory for the ambitious women who embrace individual style.     Taking its direction from the upward trend of mixed materials in fashion, interior design and eyewear, style F-3620 connects metal and acetate together by... [Lire la suite]

The Giving Season from Ogi Eyewear     MINNEAPOLIS, MN — It’s holiday season so that means it’s time to start spreading a little joy and cheer with brand new frames!     Como - Red Rose Sharp colors and finely tuned contrasting are just a few key features of the Como. Handplaced working rivets add to this well-to-do frame build as well as the sternly cut lines to bring a level of distinction to any wearer. The petite sized Como is the perfect option in the Red Rose line for that... [Lire la suite]

                                   LUNETTESFACTORY.COM ADOPTE LES CODES DU PREMIUM CONTEMPORAIN ET ADAPTE LES PRIX AU MARCHE D’AUJOURD’HUI.   Proposer un produit créateur premium à l’opticien et l’aider à recréer de la marge commerciale ?     C’est le but que s’est fixée la plateforme LUNETTESFACTORY.COM dans une conjoncture optique et économique qui pousse l’ensemble des acteurs de la filière à... [Lire la suite]