Essilor® Sun Solution™ No Ordinary story
6.000 KM FOR MICROFINANCE:
THE NEW NO ORDINARY STORY by ESSILOR® SUN SOLUTION™
The students Anne and Marie-Eve decided to travel across Latin America for six months by bike to support business creation through solidarity financing
July 2019 - Essilor® Sun Solution™, the Essilor Group division dedicated to plano sun lenses, is ready to announce the new No Ordinary story "6.000 KM for microfinance". This is a “No ordinary” sport experience but with a special message related to human rights: Anne and Marie-Eve are two French students who decidedto devote their gap year to travel 6.000 km from Colombia to Argentina and meet Micro-Credit organizations and project owners in order to support local poor people to access business creation through solidarity financing.
Check the pictures and watch the video about this extraordinary story:
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Essilor Sun Solution lenses technology: E-Sun™ Varia™
Eyewear brand partner: Ryders Eyewear
Traveling across Latin America by bike and supporting business creation through solidarity financing? This is the challenge accepted by Anne and Marie-Eve, both of whom have devoted their gap year to this project. Solidarity financing consists of providing access to credit to those excluded from the usual and formal financial services. It’s credit based on trust because Microfinance Institutions (MFIs) do not require a bank guarantee. This credit is granted to people who want to start their own business; MFIs then offer to assist and train them.
For six months, Anne and Marie-Eve traveled more than 6,000 km by bicycle between Colombia and Argentina. They went to meet microfinance institutions and micro-entrepreneurs to promote this very effective financing solution. Thanks to this means of transport, they were able to meet typical local communities, share, discover the world and learn about themselves and others.
This project took place in four stages: identifying local institutions specialized in microfinance; supporting entrepreneurship by providing financial support; meeting with institutions and entrepreneurs and, finally, sharing their stories.
A real challenge for these two go-getters! Discover their No Ordinary story.