Image
 
Image
Image
Image
Image

SUBTRACTION IS KEY 
The new Collection 2019 by Xavier Garcia
 
The new collection by Xavier Garcia will be presented at Mido2019 is an exercise of synthesis and simplicity; the highest order of his craft.  
The collection has 9 acetate models and 9 metal models.


The Acetate Collection goes back to the origins of Xavier Garcia’s designs with cristal & bright color combinations, as a result: elegant combinations of laminates.


For a woman of spirit and class: CAMILA, octagonal funny and feminine shape with a young feel in a crystal & bright acetate combination.


For a man who likes clean shapes with a touch of color: XOSE, trendy rectangular shape with a youthful and sporty look. A sinuous combination in a crystal & fresh colours along the frame front.
 
The Metal Collection comes with harmonious combinations of satin color (sandblasting), 6 metal block models and 2 skin models very feminine.


ENEA, octagonal trendy shape with a youthful spirit. A metal block model in satin vibrantly-colours. This frame is perfect to embellish the look without neglecting elegance.


MOLINS, Round and elegant shape. The thickness of the metal is the main protagonist in a stylish rounded trend for both women and men.
 
Xavier Garcia’s identity is in transformation. Subtraction is key. Archetypes, his inspiration. Clarity, his dogma. 
 
THE 2019’S MOOD


The new campaign is a mirror of the new collection, the idea is to give sense to the images, to build a story and a context around them and, in turn, to bring the products to life. The office theme provided us with a recognizable space, characterized by minimalist features, clean lines and uniformity. From this space we created an abstraction, selecting key elements, such as a single chair or stool designed by VITRA, as props for the set. This kept the environment clean and simple, while we generated a story around the models.


The result is a perfect harmony between the new collection and the campaign bringing Xavier Garcia even closer to the world of fashion.