SUBTRACTION IS KEY
The new Collection 2019 by Xavier Garcia
The new collection by Xavier Garcia will be presented at Mido2019 is an exercise of synthesis and simplicity; the highest order of his craft.
The collection has 9 acetate models and 9 metal models.
The Acetate Collection goes back to the origins of Xavier Garcia’s designs with cristal & bright color combinations, as a result: elegant combinations of laminates.
For a woman of spirit and class: CAMILA, octagonal funny and feminine shape with a young feel in a crystal & bright acetate combination.
For a man who likes clean shapes with a touch of color: XOSE, trendy rectangular shape with a youthful and sporty look. A sinuous combination in a crystal & fresh colours along the frame front.
The Metal Collection comes with harmonious combinations of satin color (sandblasting), 6 metal block models and 2 skin models very feminine.
ENEA, octagonal trendy shape with a youthful spirit. A metal block model in satin vibrantly-colours. This frame is perfect to embellish the look without neglecting elegance.
MOLINS, Round and elegant shape. The thickness of the metal is the main protagonist in a stylish rounded trend for both women and men.
Xavier Garcia’s identity is in transformation. Subtraction is key. Archetypes, his inspiration. Clarity, his dogma.
THE 2019’S MOOD
The new campaign is a mirror of the new collection, the idea is to give sense to the images, to build a story and a context around them and, in turn, to bring the products to life. The office theme provided us with a recognizable space, characterized by minimalist features, clean lines and uniformity. From this space we created an abstraction, selecting key elements, such as a single chair or stool designed by VITRA, as props for the set. This kept the environment clean and simple, while we generated a story around the models.
The result is a perfect harmony between the new collection and the campaign bringing Xavier Garcia even closer to the world of fashion.