LIGHTBIRD DEBUTS AT MIDO 2019
AND WISH YOU "HAPPY ST. VALENTINE'S DAY"
WITH "HEART" THE ICONIC MODEL
LIGHT. HEART. PASSION. INNOVATION.
LIGHTBIRD is the new brand in the eyewear panorama founded by the designer of international fame Corrado Rosson. The 100% Made in Italy brand will debut at MIDO 2019.
LIGHTBIRD is on the market as a start-up that, through two patents, offers a unique and innovative product. LIGHTBIRD embodies a world of values that can be identified with a "nest", ready to welcome those who are willing to share the same features. Indeed, technology is the means with which LIGHTBIRD succeeds in establishing a link with the entire supply chain and, specifically, with opticians, helping them to retain their customers. This relationship is established through a system called Light_nest that involves the use of an APP and the reading of the unique serial number inserted in the QR code positioned in the temple tip of each pair of glasses.
Innovation is in the D.N.A. of the brand also from the production point of view. LIGHTBIRD in fact adopts a new material, Light_matter, derived from the union of two materials: Italian acetate and hi-tech light aluminum alloy. Light_matter is the name given to the first collection, consisting of 13 prescription models and 2 sunglasses.