ENTRUSTS ZED_COMM WITH THE ACTIVITY
OF OPTICAL TRADE PRESS OFFICE ITALY AND EUROPE
November 2018 _ LIGHTBIRD - the new eyewear brand created by designer Corrado Rosson - has chosen Zed_Comm for its press office and media relations activities for the official launch of the collection for the Italian and European press in the optical sector.
Corrado Rosson, after years of successful collaborations with established eyewear brands, he comes into play in first person with a new industrial and communicative project. LIGHTBIRD represents a new approach to eyewear where lightness, passion, innovation and design are intertwined to create a brand of frames completely Made in Italy. The official launch of the collection will take place at Opti 2019.
With two operating offices in Milan and Verona, Zed_Comm has been operating for over twenty years as a communication and public relations agency. In addition to the traditional services of press office, external relations and advertising consulting, the agency offers innovative forms of communication, organization of events and marketing strategies that can ensure visibility and high levels of performance.
The experience gained in the field of reference with various customers in the world of optics and its innate versatility make Zed_Comm the ideal partner of LIGHTBIRD for the launch of this new brand on the market, while offering cross-cutting and original ideas for communication.