ULTRA LIMITED: PROFILI EDITION ADDS 16 NEW STYLES FOR F/W 18-19
September 2018. Ultra Limited – the eyewear brand that has made uniqueness, artisan craftsmanship and color its trademark philosophy – launches the new Fall/Winter 2018-19 styles in its Profili Edition collection.
Riding the wave of success met with the Mido 2018 debut of the collection, for the forthcoming season Ultra Limited has decided to dig deeper, expanding its innovative project through bold appliqués. While remaining true to the brand’s DNA, the frames in the Profili Edition display a totally fresh look, thanks to the application of a monochrome acetate sheet in the central part front, color-coordinated with the temples, creating an exquisite contrast with the blend of hues on the outer part of the rims.
Eleven new eyeglass styles – Novara, Savona, Vieste, La Spezia, Belluno, Terni, Arezzo, Cuneo, Imperia, Montalcino, Assisi - and five for sunglasses – Assisi sole, Sicilia sole, Regina sole, La Spezia sole, Cuneo sole – expand the Profili collection. Shapes range from classic rectangular to distinctive rounded forms with single or double bridge, and from innovative reinterpretations of cat-eye or butterfly shapes to timeless clip-ons. An awe-inspiring and versatile line of frames, as always, hand-made in Italy and produced in one-of-a-kind color combinations.
According to Tommaso Poltrone, Ultra Limited Co-CEO and Marketing and Export Manager: “The outstanding popularity of the Profili Edition over the last few months has been unbelievable, beyond our wildest dreams. Which is why, for the new releases in September, we are even more invested in this line and are already working to follow up on the project with lots of innovations to be rolled out at Mido 2019.”
The entire Ultra Limited F/W 18-19 collection will be launched at the Fall optical shows – Hall of Frames in Nijkerk (September 9-10), DaTE in Florence (September 22-24) and Hall of Frames in Stuttgart (October 13-14) where new campaign photos will also be unveiled.
To learn more about Ultra Limited, visit www.ultralimited.it