EBLOCK, HOT AUTUMN
BETWEEN THE MINIMAL LUXURY OF TITANIUM AND THE LAUNCHING OF THE EBLOCK CARE
Makes is debut an innovative collection made by this very light metal and is inaugurated an exclusive and unique insurance service.
Strong as steel but 50% lighter, it resists to the oxidation and to high temperature, ductile and malleable, it has perfect mechanical characteristics: we are speaking about the titanium. It is the perfect material for an eyewear with strong personality such as the one signed EBLOCK, always leader in the metal eyewear sector – real expertise of the brand – that now presents a collection made in titanium, completely Made in Italy and that have the same DNA of all the previous collections, made of clean lines, minimalism, taste for an incomparable and timeless style, where creative design mixes with constant research.
A little collection – 6 models in 36 different colours – designed and realized to make the basic concepts of the brand to be appreciated, enriched with the added value of such a high performance metal as titanium. “Minimal lines and intrinsic elegance” says Umberto Valentini, general sales manager of the company “ Are the founding concepts of all our creations, and it is in this direction that, ever since, develops the mood of our frames, with the added value of a unique and patented locking system – our distinctive block that gives the name to our brand. The introduction of Titaniun in our collections allows our customers to expand and diversify the offer and to implement sales opportunities.
The EBLOCK titanium frame interprets the concept of minimalist luxury, where linear shape blends with the excellence of the materials. But, that is not all!
One more great novelty launched in September 2017 is EBLOCK CARE; designed and built around the opticians so that they could have one more tools “to differentiate the service to the customer and, at the same time, loyalty him“. In fact, this is a way to give the possibility to the end user to secure his frame.” But, exactly how does it work? “At the moment of the selling, the optician will give a card with a number code to the client. The client will enter the eblock titanio website (www.eblocktitanio.com) to activate his own insurance, using the number on the card.
Clear and transparent conditions for the end-customer and no additional bureaucracy for the optician, but a great added value. “When a client loose, damages or his frame is stole,” Valentini Explains, “it will be sufficient to return to the optician with the card, and the frame will be replaced in a very short time”. In fact EBLOCK commits itself to send it immediately. All this represents an additional element for the optician in his business: a complete proposal of value, a great lever in the sale as well as an important tool to loyalty the final customer.
EBLOCK is continuing on the path of stylistic research, enlargement of the line and ad hoc services to support opticians in their jobs.