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ESSILOR® SUN SOLUTION™ AND IED - ISTITUTO EUROPEO DI DESIGN

 

FIRST PHASE OF THE E-SUN™ KOLOR UP™ PROJECT COMPLETED

AWARD CEREMONY OF THE BEST PROJECTS AT SILMO

 

VOTE ONLINE FOR THE BEST DIGITAL MEDIA MENTION

 

May 2017 – The first phase of the project promoted by Essilor® Sun Solution™, the Essilor Group division dedicated to sun plano lenses, with the Istituto Europeo di Design in Turin to develop a “concept frame”, communication campaign and marketing tools based on E-SUN™ KOLOR UP™, an Essilor® Sun Solution™  brand and sun lens technology which guarantees a clear perception of colours and improved vision, has concluded with great success,

 

The three best proposals were selected from the many presented by each of the thirteen students in their final year of studies at the Jewelry and Accessories Design BA (which also includes curriculum on eyewear design directed by Roberto Russo) and will now feature in a further activity involving BA students in Graphic Design and Advertising Communication. Due to the high quality of the work presented, a further five were chosen to receive a special mention.

 

The final results of the full collaboration with IED will be made public during an awards ceremony at Silmo 2017, the Paris trade show taking place from 6th – 9th October. The Essilor® Sun Solution™ booth will in fact be set up as an Art Gallery to present the selected projects.

 

To reward all the students for their effort and creativity, it was decided to choose 13 others proposals, one from each participant. From May to September, people will be able to vote for their favourite project on the Essilor® Sun Solution™ website (www.essilor-sunsolution.com/design-contest). A web page dedicated to 13 projects presents more in depth students’ approach and inspiration behind the concepts. The student with the most votes on the Essilor® Sun Solution™ dedicated web page will be also awarded the “Digital Media Mention” during the award ceremony at Silmo 2017 in Paris.

 

Each week, Essilor® Sun Solution™ will also highlight a project on their Linkedin and Instagram pages… stay tuned!

 

Info on Essilor® Sun Solution™ and IED no ordinary partnership: www.essilor-sunsolution.com/about-us/no-ordinary-partnership

 

Get to know the students and see their projects 

 

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