nouvelle collection de lunettes OKIA MIDO 2017

OKIA CENTER STAGE AT MIDO 2017

Huge success again this year for the Hong-Kong based eyewear company that never fails to amaze visitors thanks to its unique HDA® Technology

The 2017 Mido Fair which just ended was a fantastic event for OKIA - owner of the patented HDA® Technology - which was among the star players again this year at the most famous international eyewear show.

Playing to its strengths of innovation, creativity and passion, OKIA attended the Milan exhibition with an extremely refined booth that attracted an ongoing crowd of visitors and optics specialists during the three days of the show.

A Press Conference was held at the OKIA booth on February 26th to officially introduce the worldwide trade press to the latest goals reached by the company.

Art Deco, Galaxy Glacier and Gold Paradise - the irresistible new HDA® collections launched at Mido – were welcomed very positively thanks to their sensational mix of high technology and fashion. A huge interest was raised as well by 360 Hinge - a 360° rotated integrated hinge with worldwide invention patent by OKIA - and the revolutionary 100% bio-degradable Bio Lens, which can be broken down into CO2 and H2O within 120 days. Finally, attendees were surprised by the preview of the innovative Wave by OKIA Tech, an integrated eyewear technology transmitting sound waves directly to your ears that perfectly reflects OKIA’s commitment to develop state-of-the-art eyewear solutions for the future.

“It was a hugely successful Mido, a fact corroborated by both our Italian and foreign customers”, stated the company’s Head of Customer Project Management, Mabel Lam. “This extremely positive outcome was made possible, first and foremost, by the infinite and amazing possibilities that our patented HDA® Technology allows in terms of creativity and customization, which keep on surprising our clients year after year”