nouvelle collection de lunettes STEVE MADDEN Eyewear par CLEARVISION 2017

ClearVision Launches its Largest Collection Ever with Steve Madden Eyewear

February 2017 – Eyewear industry leader ClearVision Optical introduces Steve Madden Eyewear, a collection delivering on-trend fashion at an attainable price point. The largest launch in ClearVision’s history, this collection features 51 styles: 20 women’s, 16 men’s, 6 kids, and 9 suns.

Keeping in mind Steve Madden’s target consumer, this collection was designed “for millenials, by millenials”; various focus groups were consulted throughout the design process so that the styles best reflect what millennial consumers want to wear.

“Our collection captures major trends in eyewear today as well as all the details of the Steve Madden shoe collection that are important to this demographic – thin and lightweight materials, color customization, animal patterns, quilting textures, distressed and metallic finishes – all which reflect the brand DNA,” says Maria Velasquez, brand manager at ClearVision. “Working closely with Steve Madden, we were able to bridge the brand DNA with consumer wants and needs.”

Several signature elements are seen throughout the collection. Metal accents on the front of the frames – linear metal on the women’s frames, raised dots on the men’s frames –are a branding element and provide color contrast. Additionally, all frames feature custom laminate temple tips. The women’s tips are inspired by Steve Madden ballerina slippers, and the men’s tips resemble zipper hardware seen on the brand’s footwear.