Nouvelle campagne de publicité de la marque X-IDE

LIGHT YOUR EYES

Eyewear takes center stage in X-IDE campaign

Light Your Eyes: illuminate your glaze. This slogan for the new Immagine98 campaign signals a change of direction in communicating the X-IDE brand. Eyewear takes center stage as a style element and accessory capable of highlighting the wearer's. 

Light Your Eyes speaks directly to the consumer, drawing him into the image. The campaign and the product are intimately connected and engage the wearer in person: all eyes on me. By choosing X-IDE frames, the consumer lights up the eyes with a splash of color and a positively energizing effect. Skillful lighting in the campaign images emphasizes this vitality, the burst of energy in a shimmer of color: a special illumination that envelops the wearer and re-casts her in a new light. One that no longer projects the creative artistic genius but rather a more mature, strong and determined personality. As if to say: wearers who choose X-IDE make a conscious style statement.

The images will also be featured in point of sale materials the company offers each season to opticians.

X-IDE eyewear are manufactured by Immagine 98.

www.x-ide.it