Adlens® launches Sundials on the Mido 2014 stage
Milan, Italy, March 2014 – Adlens®, the global leader in variable focus eyewear, has just exhibited at Mido, the world’s leading International Optics, Optometry and Ophthalmology Exhibition in Milan.
Adlens has chosen this prestigious occasion and the Mido stage to officially present its new product, Adlens Sundials™.
The four styles available include an all-black frame or black with temples available in three sunny pop colours: pink, green and blue. They have been designed for people who do not usually buy optical sunglasses and they can be used in various types of situations during outdoor activities or on holiday.
Adlens Sundials are the ideal product for active people who require a dynamic product to suit their lifestyle. They represent an exclusive adjustable sunwear product, increasing the existing range of Adlens® variable focus eyewear and creating new and interesting opportunities for Adlens to grow into new markets.
Founded in 2005 in Oxford, England by businessman and philanthropist James Chen, Adlens® is the global leader in variable focus eyewear. Its highly skilled team of engineers, eyecare professionals and designers has developed a completely new category of vision correction. Adlens® is a commercial business with a social soul: for every pair of Fluid-Injection glasses purchased, the company donates a pair of glasses to someone in the developing world as part of its Buy One Give One programme. Distribution of the glasses is administered by Vision for a Nation®, a charitable foundation running an innovative programme to provide universal access to eyeglasses, one nation at a time, starting in Rwanda. www.adlens.com