nouvelle campagned de pub pour la marque Genesis

NEW 2013 ADVERTISING CAMPAIGN

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Genesis “easy-­‐going” style is reflected in the images of its new campaign, designed to express the energy of this eyewear brand manufactured by Area 98.
Urban landscapes are the background for the protagonists: youths caught living their daily lives.
Joyful moments, in a city at night typical of the world of youths; gestures that reveal the joy and vitality
of this generation, curious to discover the world.
Genesis is, by definition, a young collection, easy to wear, suitable for every need and within everyone’s
reach. The choice to show the eyewear not being worn is not by chance, but a way to introduce a "free"
style eyewear that in the foreground emphasizes the effect of those who like to live life without restrictions, the “easy-­‐going” way.
The black and white background contrasts with the youths, while the frames are shown in full color, as
if their energy could not be contained in the images and burst out enveloping everyone watching.