nouvelle collection de lunettes hommes par OGI EYEWEAR 2013

OGI EYEWEAR LAUNCHES REVOLUTIONARY NEW COLLECTION: EVO – TEC

January 2013

Ogi Eyewear launches Evo – Tec, a new sophisticated eyewear collection for the modern male. Men’s ophthalmic frames are the most overlooked category in the market place. Constructed of an exceptionally lightweight new material, these Evo-Tec designs merge the richness and depth of a fine acetate, with the lightweight aspects of titanium. This innovative material offers the customer a truly unique and futuristic eyewear experience. Our proprietary coloring process on this material evokes a sense of unique distinction with an unprecedented aesthetic. The fit and comfort is like nothing you’ve ever experienced with the fine craftsmanship you’ve come to expect from Ogi.

Styles: The Evo –Tec collection debuts in 5 styles each available in 4 different color combinations.

Featured Style:

4801 – Soft lines and smooth curves give the 4801’s classic rectangle shape a sleek persona. Designed with a revolutionary, new lightweight material, the 4801 offers impeccable comfort and durability while never sacrificing style. A matte finish with bold color combinations such as tortoise, green demi and blue demi, this Evo –Tec design presents modern sophistication with everyday wear ability.

Objective/Philosophy:

“Ogi feels men are consistently overlooked in the marketplace. In 2013 we will be focusing on men’s eyewear beginning with the Evo – Tec collection. The transcendent build, adjustable nose pads and lightweight durability will enable a tailored fit for a multitude of generations. We believe the modern male will embrace the Evo- Tec collection as it is sure to become the cornerstone of men’s style.” 

Joe Tallier, VP of Global Sales

 

Demographic: Modern Male

Merchandising: Ogi Eyewear counter cards, postcards, large window banners and logo plaques are available.