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le blog de l'optique lunetterie
3 juillet 2012

nouvelle collection de lunettes solaire BLINDE

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Blinde is a fashion-focused collection with its foundation built on a blend of design, technology, and old-world craftsmanship. The brand's fusion of fashion and technology directs the design focus towards the eyewear, rather than the logo, by concentrating on clean, wearable designs combined with innovative technology and the finest optical materials. Sought out and favored by Eva Mendes, Gwyneth Paltrow, Leonardo DiCaprio, Jake Gyllenhaal, Madonna, Brad Pitt, and many other Hollywood A-listers and fashion insiders, Blinde is for those who set rather than follow the trends.

The Blinde eyewear collection is also a favorite with fashion editors and stylists who strive to make a statement without being obvious. In a crowded marketplace of often-indistinguishable sunglasses, Blinde has a distinct edge.

As a part of the Optical Shop International (OSI) portfolio of brands, Blinde adheres to the OSI reputation of unparalleled quality. All Blinde frames are made from the highest quality zyl, which is tumble polished for 72 hours to achieve maximum luster. Blinde's signature handmade plastic frames are distinguished by the use of subtle but important details including: a beta-titanium core wire providing increased flexibility and comfort in the temples, and the signature seven-barrel, six-pin stainless steel hinge, which is one of the strongest and most durable in the industry.

Constantly influenced by his many interests, Richard Walker works with Troy Schmidt to create collections that continually evolve and stay on top of the fashion cognoscenti's list of "must haves." Feminine shapes abound, including bold oversize sunglasses in striking zyl and zyl/metal combinations, as well as subtler wrap shapes that make their own statement. Ophthalmics include the geek chic styles for which Blinde is known.

In 1998, Richard Walker was given the opportunity to design the sunglasses for the principal characters in "The Matrix." Walker created the custom sunglass styles for the three leading actresses in "Charlie's Angels", and the quintessential hero sunglass for Angelina Jolie in "Tomb Raider." He returned to "The Matrix" as the sunglass designer for the sequel films "The Matrix Reloaded" and "Matrix Revolutions."

Walker's innovative approach to eyewear matches perfectly to Optical Shop International's company philosophy of remaining true to quality and aesthetic while providing an eyewear product that fulfills its purpose of being both functional and stylish. As an independently owned and operated company, OSI is able to provide the quality and reputation to reach the international market. Together Optical Shop International and Blinde expect exponential growth for the Blinde brand.

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