nouvelle collection de lunettes Polar Silmo 2011

POLAR: COLOR AND ENERGY RULE AGAIN

AT SILMO 2011

POLAR ORIGINAL SUNGLASSES SINCE 1993

Color, because life in black and white is not worth living.

Audacity, because in order to savor life’s experiences to the fullest, you need courage to spare.

Determination, because we are all unique and should not be afraid to express ourselves.

These are the ingredients that best describe the spirit and philosophy of Polar, the unmistakable brand by  Belluno-based Revert eyewear, a company that has always made waves in the eyewear market thanks to its bold personality, the originality of its products and its talent for transformation, adapting to the latest fashion trends.

And with this same investment of energy, Polar is gearing up to amaze visitors at the forthcoming Silmo. Undisputed star at the Paris event will be the new Polar 323, sunglasses with a youthful, modern look, in perfect Polar style. The collection comprises 9 styles for him and for her that combine the boldest, most extravagant colors with the use of unusual materials and effects.

Blue, orange, acid green, fuchsia, brown and black are the shades that define the collection, in glossy or rubber-effect versions. Crown jewels in the new line are the amazing Polarized Premium® lenses. The product of sophisticated Japanese technology, and only 1.1 mm thick, these polarized lenses are able to filter and straighten out more than 99% of the solar rays responsible for solar reflection. These features make it possible to reduce to a minimum the risk of solar glare, offering improved perception of colors, and safer vision, especially in bright light situations. These exceptional lenses enhance the collection and come in various shades of color, as well as the mirrored version. Each style is complete with the glossy gun metal Polar logo on the temples.

An outstanding blend of top-quality technology and extreme attention to detail, Polar 323 is the perfect eyewear choice for those seeking a contemporary look and with a passion for creative experimentation: a unique accessory for those who crave unique emotions.