les nouvelles collections enfants par Nouveau Eyewear

EYECARE AND NEW COLORFUL NICKELODEON STYLES FOR BACK TO SCHOOL FROM NOUVEAU EYEWEAR

June 2011

Summer has just begun but SpongeBob Squarepants, Dora The Explorer, and Go Diego Go! are already preparing for back-to-school. Nouveau Eyewear is offering opticians colorful collections designed for kids that, along with inventive, fresh POP materials, will turn their shops into a spectacular world full of imagination.

Rulers, pencils, pens and notebooks, as well as eyewear that is safe and tested, lead to success in the classroom. The American company boasts more than 25 years of experience in the eyewear industry, and is well aware of the importance of ensuring that even the youngest school kids have high-quality eyewear, that's fun to wear but also makes learning easier during lesson time.  This is exactly why the back-to-school campaign crafted by Nouveau Eyewear aims not only to introduce the Nickelodeon line of products, but also wants it to be a reminder to parents of the value of regular vision checkups for their children (it has been shown that up to 12 years of age, 80% of learning takes place through vision). This vital lesson takes place at the optician's shop, where a selection of frames from the Nickelodeon collection is sure to guarantee the young wearer a widely acclaimed brand, one their parents can trust completely. SpongeBob Squarepants, Dora The Explorer, and Go Diego Go! are owned by MTV Networks, a division of Viacom International Inc., the world's leading multimedia platform for kids from 2 to 16 years.

SpongeBob Squarepants is the most famous sea sponge in the world! The ophthalmic collection is designed for children between the ages of 5 and 12, and features combined materials, precise graphics and functional elements. Brilliant, lively colors inspired by the marine world are paired with insightful technical details, like the dual action hinges on the temples, that ensure long-lasting wear on every pair. 

Dora The Explorer, the bright, curious 7-year-old heroine who, alongside her young playmates, leaves no adventure unexplored, is the uncontested star of back-to-school girl power for 2011. The ophthalmic collection, designed for the 4 to 7 year-old market, is crafted in metal, acetate and combined materials for the perfect combination of function and style, thanks to the use of colors like white, pink, blue and the more “sparkling” shades of red and green.

Diego Marquez, a popular, sensitive 8-year-old Latino boy with a spirit for adventure and a scientific mind, personifies the Go Diego Go line! The eyewear collection is made up of 10 brightly-colored styles that combine cheerful hues of red, orange, and blue with durable spring hinges, to ensure the countless daily adventures of their young wearers are lived in absolute comfort. 

Equipped with a special protective coating, all Nickelodeon styles are complete with the images of their cartoon characters on the outside of the temples and come with their own custom SpongeBob Squarepants, Dora The Explorer, and Go Diego Go! case. For back to school 2011, Nouveau Eyewear is also giving each of its young wearers colorful pencil cases, to carry the essentials for a bright school year!

To learn more about Nickelodeon collections, please visit www.NouveauEyewear.com