toute la collection de X-IDE 2011

23 mai 2011

NEW X-IDE® SITE NOW ON LINE

The website of the widely-acclaimed Immagine Eyewear brand has put on a new look with original graphics inspired by fashion and design magazines

It’s back – after a creative and innovative makeover – the official website of X-IDE®, historical brand of the Italian manufacturer based in Calalzo di Cadore that has consistently distinguished itself for its bold personality and dynamic style.

The restyling is part of a broader communications strategy designed to create more direct and interactive ties with end consumers, making it possible for them to identify with a specific brand and recognize themselves in the consistent message it communicates.

Fashion, design, technology, and a touch of humor are the elements that best describe the history and the spirit of the brand, and the spirit behind its recent transformation. Indeed, www.x-ide.it steps into the spotlight with a tangible editorial look, offering a new format inspired by the shape and contents of fashion and design publications. The aim is to create more space for reading the concepts and philosophies of the product, as well as disseminating and promoting the culture and the universe of design that inform X-IDE®. Division of the collection by theme makes navigation quick and intuitive, and also paves the way to immediately address the needs of each individual and specific target. It is also a vehicle for expressing the spirit of tailoring and personalization that underlie the brand’s philosophy. Each page corresponds to a concept and thus to a type of public with a well-defined philosophy and lifestyle.

The result is a website with strong visual impact and content aimed at presenting a company that aspires to serve as a precise and well-defined point of reference within the market. The new portal demonstrates once again the key to X-IDE’s® success -- its talent for evolution in order to adapt to ongoing market transformations, accomplished, however, without losing sight of its own message and underlying values.