Canalblog
Editer l'article Suivre ce blog Administration + Créer mon blog
Publicité
le blog de l'optique lunetterie
1 mars 2011

lunettes de soleil Frency & Mercury

THE LOOK OF THE RISING SUN FRENCY&MERCURY, EYEWEAR HAND-CRAFTED IN JAPAN

Innovative materials, avant-garde creativity, handcrafted and with a traditional approach: the Frency & Mercury eyewear frames are unique pieces, a collector’s object.

Milan, February 2011 - Frency & Mercury presents the Eyewear collection 2011 for the first time in all of Europe. Research, experimentation, design; these are not any simple glasses, but distinctive objects with character, and while the materials represent the added value, creativity and inspiration are the real essence.

Frency & Mercury is an eyewear brand created by 31 year old Japanese designer Eque M. The brand includes sunglass and optical models that are real collectibles, conceived and created for those who have a real passion for beauty and who are always on an endless search niche objects and brands.

The Spring/Summer 2011 collection comprises of 9 models (6 sunglasses, 3 optical) and is based on extremely light, innovative materials coupled with cutting edge technology. The collection draws its inspiration from the colours and the atmosphere of New Mexico.

The sunglasses have a strong eighties appeal with classic shapes, such as the aviator drop-shaped lenses, the “Ace” model, which are both for men and women or the more squared off shapes like the “Formula” model. Both models are in titanium with lenses that have anti-reflective coating. “Matador”, also in 100% titanium, with its golden aspect and shaded lenses, is part of the Luxury Line that boast a very special manufacturing technique of the titanium, which increases its flexibility, while keeping it light and non- allergic.The models in acetate, using only seasoned Japanese acetate, opt for a larger size with a “diva” style about them. The “Sweet Baby” is broad and wrap around with trendy colours.

The optical models have harsher lines for a perfect “nerd” style while remaining classy and with verve.

Completely handcrafted, the frames undergo long and meticulous processes, which give them their very high standard of quality, prestigious details and a long durability, thus staying unique even over time. The last distinctive trait is the quality of the materials used: 100% titanium in all the metallic parts except for some details in 18k gold or silver 925 and seasoned Japanese acetate. Each model must be exclusive.

“In line with Japanese tradition, I love details and perfection in manufacture”, explains Eque M. “It is the detail which makes the difference. This is why, behind each frame of the collection, there is extreme accuracy and precision” thus making each frame special.

“My philosophy is that eyewear is not just a simple accessory”, explains Eque. “It is a projection of our personality and we need to enhance it. In fact the fundamental concept behind Frency & Mercury is, “Let yourself be as graceful as you are...”. The objective of my creations is not only give a touch of glamour to the wearer but also to reflect the wearer’s interior charm.”

The 9 models of the new collection complement the existing line of 24 models (sunglasses and optical). The price ranges from € 300,00 to € 350,00.

Carnival_MBFORMULA_SGPKiss_Kiss__Bang_Bang__SLGMATADOR_SLGSWEET_BABY_WR

Publicité
Publicité
Commentaires
le blog de l'optique lunetterie
Publicité
Newsletter
Archives
Publicité