31 mars 2009
nouvelle collecton de lunettes Stratos by Vanni 2009
Les lunettes STRATOS,
Championnes en titre 2009.
La ligne Stratos a remporté le « Grand Prix Eyewear of the Year 2009 ».
La stratification est un phénomène qui s’exprime à travers la nature et sur les roches par une superposition de matières, aux composants et aux couleurs uniques et étonnantes; des combinaisons inimitables en naissent ainsi.
La ligne Stratos de VANNI, gagnante du « Grand Prix Eyewear of the Year 2009 à Tokyo », reproduit ce phénomène géologique naturel et réalise une ligne de lunettes en acétate travaillée selon la méthode de la stratification : les plaques colorées de fabrication artisanale, créées exclusivement pour Vanni sont superposées entre elles. Des montures qui alternent mono teintes transparentes et opaques.
Une collection automne-hiver qui se pare de tonalités jeunes et lumineuses, mélangeant ainsi les teintes chaudes de l’orange ambré et les froides nuances du vert et du gris.
Sur le marché français : 3 nouvelles formes et couleurs pour une collection originale et joyeuse.
30 mars 2009
nouvelle collection de lunettes meccano by vanni 2009
«Meccano»
Quand VANNI se met à la mécanique…
Une ligne élégante et légère de montures en métal, aux couleurs prononcées et au maintient extrême.
VANNI façonne le mécanisme de la monture : les lames en acier sont pliées et découpées afin d’offrir aux branches un petit effet pivotant pour une plus grande flexibilité apportant confort à celui ou celle qui la porte.
La face aux contours bien définis a été adoucie par des incisions subtiles et la structure bombée donne un volume tridimensionnel.
Les associations de couleurs VANNI utilisées sont le fushia lumineux et l’orange ambré, le vert et le jaune : des tons vifs ou foncés qui habillent les lunettes de précieuses finitions satinées, brossées, brillantes ou mates.
En France, Meccano est disponible sous 6 nouvelles formes, déclinées en 3, 4 ou 6 coloris.
27 mars 2009
nouvelle collection Hormone by parsasite 2009
Parasite lance la gamme HORMONE : Des montures monobranche de caractère, subtilement décorées.
LIGNES
Les modèles HORMONE bénéficient de contours fluides et de formes épurées qui les rendent très faciles à porter. Les lignes concentriques gravées dans la monture créent un effet "fibre" raffiné. Un ergot, révélé par une contreforme colorée, rappelle la double branche Parasite.
SYMBIOSE
Les verres sont percés et clipés sobrement au centre de la monture, ils semblent en sustentation dans l'air : La monture se fond avec son hôte, le visage respire.
COULEURS
Les associations de couleurs (structure sobre + renforts vifs) renforcent l'alchimie qui opère entre simplicité et sophistication.
FORMES
Hormone 0 : forme unisexe, monture au dessus des verres
Hormone 1 : forme plutôt masculine, monture autour des verres
Hormone 2 : forme plutôt féminine, monture autour des verres
26 mars 2009
asssociation de verres intercast et serengeti eyewears
INTERCAST EUROPE NAMED LENS SUPPLIER FOR SERENGETI PHD LENS PRESCRIPTION PROGRAM Parma, Italy – (Friday, 20 March 2009) 
Intercast Europe S.r.l. announced today that it has been named as the exclusive lens supplier for the new Serengeti PhD™ lens Global Prescription Sunglass program. Serengeti PhD™ lenses are built on the NXT lens platform and can be incorporated into all Serengeti prescription frames. As with all Serengeti lenses, the NXT lenses customized for this program deliver Serengeti’s proprietary Spectral Control and photochromic performance, providing unparalleled contrast and superior color enhancement with the ability to automatically adjust tint depending on available light. These features, combined with the Confined Tint technology, lightweight comfort, durability and precise optics of NXT lenses made with Trivex material, result in an enhanced sunwear experience for Serengeti customers. The offering will include Serengeti’s exclusive Drivers and CPG™ (Cool Photo Gray) lens hues in both Photochromic and Polarized Photochromic options. The North American program will begin in April and be offered through the Carl Zeiss Vision laboratory network. Serengeti PhD™ lenses will be available in proprietary single vision and progressive lens designs, including patented wrap lens technologies. “We are excited about the further development of the relationship between these three great companies,” said Christine Camsuzou, managing director, Intercast Europe. “The combination of the NXT lens platform, the Serengeti lens technologies and the Carl Zeiss lens designs provides a premium product for the most demanding Rx sunwear customers.”
25 mars 2009
nouvelle collection de lunettes rye & lye 2009
MIDO 2009: RYE&LYE IS HERE
MASCULINE EYEWEAR LINE FOR THE MAN WITH A STRONG, ASSERTIVE PERSONALITY
The creative team at Immagine Eyewear breathed life into Rye&Lye -- a design synthesis between past and future -- where design, perfection and Italian inspiration come together to form a new style, a new way of seeing, interpreting and creating design objects.
The Rye&Lye design mix originates in shapes from the past but with present-day proportions and interpretations. This mating of the styles and symbols of the ‘60s with the use of advanced technology and innovative materials produces a very unique design expression with an extremely bold personality.
The Rye&Lye collection draws inspiration from Bolidism, a stylistic movement that brings original and accentuated dynamism to shapes derived in part from futuristic influences and American streamlining, but also from prior research into the organic forms and architectural styles of the ’30s, and from the world of comics.
Out of the Rye&Lye project come eyewear designs with an eye to the shapes of the ‘60s and ‘70s -- favored by Audrey Hepburn, Jacqueline Kennedy, and Steve Mc Queen -- that have been updated through the use of innovative, high-performance materials, like carbon fiber and Kevlar. Also totally today are the unique pairings of materials chosen for each frame: wood or aluminum combined with rubber, or steel paired with leather.
For the eyewear the market, Rye&Lye represents a new, all-Italian expression in which creativity joins forces with technology in a design synthesis between past and future, dedicated to the sophisticated wearer, one who makes mature choices, and is a player in the trendsetting arena.
Rye&Lye is driven by a force of its own – its concept is contemporary and its language is international. This brand was born to be a citizen of the world.
24 mars 2009
nouvelle collection de lunettes Zoobug 2009
Award-winning children’s eyewear specialist Zoobug received a very positive reception for the 2nd Generation Flexibug collection during Mido this weekend. Each model in the 28 piece optical and sunglass collection for five to twelve year olds features a special temple design made from TR90, a unique memory-plastic that is not only extremely flexible but also ultra light and strong. As well as ensuring high levels of comfort with a special rubberised temple coating, designer Dr Julie Diem Le has added new fashion-forward design elements featuring great colour proposals and clever eye shapes.
“The feedback received at Mido was excellent. The Italian market is particularly difficult to please but this collection captured their imagination and we are delighted to have secured formal distribution throughout the country,” said Dr Julie Diem Le after the exhibition. “The new frame styles in our 2nd Generation Flexibug collection offer exciting choices for that very-difficult-to-please tweens sector. Our designs are bold and contemporary but with a retro twist to suit the style and fashion taste of today’s youth. It also offers a point of differentiation for the retailer who is looking for something special in order to stand out and be different from the competition.”
Confirming the success of the brand further afield, Zoobug’s My First Zoobug collection is now being sold in the new Outdoor Fun kid’s room in Harrods (Fourth Floor), the UK’s leading department store. Zoobug frames have also been selected for duty-free sales on the airline Virgin.
“Since winning the Silmo d’Or last October in Paris, we have seen an increase in business both within the optical sector and through other significant distribution channels. Our latest nomination in the Optical Product of the Year category, Optician Awards 2009, UK, the finalists of which will be announced at Optrafair, is yet another honour for the My First Zoobug collection, that allows us to further consolidate our reputation as the UK’s leading specialist in innovative, quality eyewear for kids.”
Zoobug was set up in 2006 by ophthalmologist Dr Julie Diem Le, who wanted to create a new concept in children’s sunglasses offering high levels of protection from the sun as well as qualities such as comfort and wearability. Zoobugs are compliant with international standards for safe levels of UV protection including the British standard BS EN 1836:2005.
Zoobugs have been an instant success, meeting the market’s need for a sunglass collection for children offering ultra-protective, sun-shielding eyewear that is extremely fashionable and fun to wear. Following this success, Zoobug launched its optical ranges for children in May 2008. Each optical frame has been designed to offer superior levels of comfort. The frames feature cute temple motifs and come in flattering shapes and colours, giving kids the opportunity to be proud of their glasses!
In October 2008, Zoobug won the Silmo d’Or award in the Children’s Category at the annual optical exhibition in Paris. This award is one of the most prestigious international industry accolades for the optical sector, awarded each year in 16 categories. The award recognises creativity, innovation and technological achievement.
23 mars 2009
nouvelle lentille de contact safilens 2009
SAFE GEL TORIC 1 DAY
QUALITY AND COMFORT FOR PERFECT VISION
After the incredible success of Safegel 1 Day and Safegel 7 Days, Sàfilens is set to conquer the market with the new Safegel 1 day Toric, studied exclusively for patients suffering from astigmatism.
Wearing contact lenses has become an increasingly more frequent practice, often owing to the demands of modern life. Using contact lenses which are comfortable and safe at the same time is also not as straightforward as one might think.
Insufficient tear film – or an alteration in the tear film quality – represents, as is well-known, the most common pathologies and causes of discomfort during contact lens wear. For this reason, Sàfilens has studied and created a revolutionary new material, the natural bipolymer Hyaluronate-Gel which, in the two versions, Safe Gel 7 Days and Safe Gel 1 Day, helps maintain and renew the volume of mucin in the tear film, guaranteeing comfort and wellbeing for all those who wear them.
Sàfilens’ products are the result of 30 years’ experience in the field of research and product innovation which has brought the company to a point where it is able to develop a tailor-made service for its clients and respond completely to all their requirements. With this in mind, Sàfilens has further segmented its offering in the contact lens sector by producing Safe Gel 1 day Toric: a lens for all those who have astigmatism.
Safe-Gel Toric contact lenses are the only lenses in their offering which offer 6 axes with 2 cylinders for excellent visual performance produced by the “Anatomic Slab-off” stabilisation system with reduced thickness. A quality which combines with the comfort given by the lens and released by the natural bipolymer HYALURONATE-GEL which keeps the tear film intact, protecting the eye from dryness.
Furthermore, the excellent oxygenation that the Sàfilens lenses guarantee, along with the daily replacement, permits use of the lenses for prolonged periods of time. This product now being offered by Sàfilens unveils a new way of wearing contact lenses which is particularly interesting for contact lens wearers of 30 to 40 years old – the age group which is particularly susceptible to the first visual problems related to a reduction in the tear film – who show symptoms of intolerance. In this sense, Safe Gel can be described as a true anti-ageing product that can preserve visual wellbeing, limiting dramatically the symptoms of dry eyes related to environmental conditions (wind, light, smoke, and dry air), situations of particular visual stress (video terminals, driving, reading, intense visual work) and frequent use of ordinary contact lenses.
20 mars 2009
nouvelle collection de lunettes spring by Eye'Dc 2009
SPRING
V645 - 646 - 647 - 648
V745 - 746 - 747
Elle réagit comme un ressort grâce à une partie métallique qui garde en mémoire sa forme de départ. Les branches "élastiques" reviennent donc à leur position de base, en position ouverte.
Esthétique et pratique, un crochet métallique sur l’avant du tenon fait support de clip solaire. Chaque monture est fournie avec un masque solaire.
SPRING
V645 - 646 - 647 - 648
V745 - 746 - 747
It reacts like a spring, with a metallic element that never forgets its original shape. So the “elastic” temples bounce back to their initial open position.
This flexible endpiece is the last word in comfort for the wearer. Available in two versions, with a stainless steel or acetate front, each model is a perfect match for all faces.
19 mars 2009
une société française spécialiste de produits pour le surfaçage
DELAMARE SOVRA
Un métier: les consommables de surfaçage. Un engagement: la confiance.
DELAMARE SOVRA conçoit, fabrique et distribue depuis plus de 30 ans des consommables haut de gammes pour le surfaçage des verres pour l'optique ophtalmique.
Son succès, cette entreprise de 40 personnes - dont le siège est situé à Juziers (France), à environ 40 kilomètres à l'ouest de Paris - le doit au développement d’une gamme qualifiée deconsommables (films de protection, métal fusible, outils de génération de surface, poudre à polir, disques à doucir et à polir) pour le surfaçage de tous les matériaux organiques (CR-39®, Polycarbonate, Trivex®, Haut Indice), et reconnus pour leur constance et leur qualité assurés grâce à la caractérisation de l’état de surface des verres.
Grâce à un investissement interne important en recherche et développement, et en s'adaptant aux évolutions et aux exigences des intervenants majeurs du marché de l'optique, DELAMARE SOVRA est à la pointe de l'innovation et est à même de fournir une gamme de produits ciblés et en parfaite interaction entre eux, apportant ainsi des solutions complètes d'optimisation des performances de ses clients.
Sa philosophie d’entreprise repose sur trois concepts clefs : une attention particulière à développer une relation pérenne avec son personnel, ses clients et ses fournisseurs; une qualité d'écoute permanente de ses clients, et l'engagement à perpétuer la confiance obtenue auprès de ses partenaires. DELAMARE SOVRA est un des fournisseurs principaux du marché, et a développé de nombreux partenariats avec les principaux acteurs de l'industrie de l'optique (constructeurs de machines, fabricants de matériaux, intervenants dans la microscopie interférométrique). L’entreprise française a aussi obtenu la certification ISO 9001 (version 2001).
Milan, Mars 2009
Pour autres informations:
Website: www.delamare-sovra.com
DELAMARE SOVRA Mission: surfacing consumable materials. Commitment: reliability For more than 30 years, Delamare Sovra has been developing, manufacturing and selling top quality materials for lens processing in the optical and ophthalmic industry. With headquarters in Juziers (France), about 40 km west of Paris, DELAMARE SOVRA owes its success to the development of a high quality range of surfacing consumables (saver tape, Alloy, diamond tools for surface generation, fining pad, polishing pads and compounds) used to process organic lenses (CR-39TM, polycarbonate, Trivex®, and high index materials). The company's success is the result of the reliability of its products and the guarantee of high quality that sets apart the surfaces of lenses that have been processed with its products. Thanks to robust in-house investments in research and development, and to the ability to adapt to change and to the needs of the key players in the eyewear market, DELAMARE SOVRA is on the cutting edge in the arena of groundbreaking innovations. So, the company can offer a range of targeted products designed to work perfectly together, to provide clients with total solutions for optimization of performance. The company's philosophy revolves around three key concepts: building long lasting relationships with its employees, customers and suppliers; the ability to listen carefully to its customers, and a commitment to maintaining the trust of all its partners. DELAMARE SOVRA is one of the top suppliers in the market and has developed many partnerships with key players in the optical industry (machinery designers, materials manufacturers, specialists in interferometric microscopy). This French company is also ISO 9001 certified (2001 version). Milan, March 2009 For further information: Website: www.delamare-sovra.com
18 mars 2009
collection de lunettes bijoux de Giorgio Armani 2009
THE DRAGONFLY: A JEWEL ON GIORGIO ARMANI EYEWEAR
FALL WINTER 2009/2010
Winged beetles, bees, grasshoppers, and butterflies: the in the magical animal world created by Giorgio Armani throughout his collections, on embroidery, jewels, brooches and accessories, now a fragile dragonfly hovers on fluttering wings. Inspired by the Giorgio Armani jewellery collection, she delicately encloses the front section of the frame, as if she has just landed there, with a feminine grace that conjures up the beauty of Art Nouveau.
GA 721/S
Precious and opulent, this jewel frame in acetate attracts attention towards the decorative dragonfly glittering with Swarovski diamanté, framing the front section of this soft and generous model. Presented in smart shades of black, with crystal colour diamanté and smoke grey lens, or opalescent milky white with light topaz diamanté and smoky brown lens.
GA 722/S
A metal dragonfly picked out in Swarovski diamanté adorns these new mask style sunglasses, framing the generously sized, softly shaped lens. Presented in rich hues of palladium-black with crystal colour diamanté and smoke grey lens, and gold-brown with light topaz diamanté and dark brown lens.
GA 739
The outline of this prescription frame in Optyl glitters and seduces with a delicate dragon fly adornment picked out in Swarovski diamanté to frame the rectangular front section. Precise colour shades define this model: glossy black with crystal colour diamanté, opalescent white with light topaz diamanté and clear red with crystal colour diamanté.
Available from April 2009 in Giorgio Armani boutiques and from August 2009 in the optical stores.